WEBINAR: What You Can’t Measure Can Still Have A Massive Impact On Your Business
Tuesday 28 July, 10:00
If you are producing content, there is a return on not only what you can see, but also on what is out of sight, yet still has an impact on you and your business.
It is so easy to be a slave to the marketing dashboard (traffic, clicks, shares, reach), but why not focus on becoming a recognised voice in the space you want to dominate? Sales made as a result of your content can often be measured, but the place you are creating from, the reputation, profile and authority you build, play their part too.
In this talk, let’s look at the rewards you can benefit from where you develop a content leadership position.
Speaker: Mark Masters
Mark Masters is the owner of content marketing consultancy, The ID Group. He is a believer for businesses to own their audience, create more meaningful content and stand for something compelling. His focus is for businesses to embrace an owned media mindset and create, curate and distribute within the channels that they have complete control of. He is the co-presenter of the twice weekly podcast Marketing Homebrew and co-curates the Once Upon A Time storytelling event. His ongoing project, Talking Content Marketing brings together interviews with marketers who are making their mark during this decade.