WEBINAR: Jamie Laing & Ed Williams of Candy Kittens – Brand and Market Disruption Q&A
Thursday 7 May, 14:00
Join Made in Chelsea star Jamie Laing and his business partner Ed Williams for a live Q&A on all things brand and market disruption.
Candy Kittens was founded in 2012 by Jamie & Ed after identifying a big gap in the confectionery market for exciting, grown-up sweets. The duo set out to make innovative sweets relevant to today’s consumers, whilst taking on the big guys in the category.
But it wasn’t enough just to create the best looking sweets, they wanted to create the best quality sweets too. So Candy Kittens was launched with the best possible natural ingredients and real fruit juice delivering delicious, authentic flavours. Drawing inspiration from fashion brands, they packed the sweets into beautiful packaging, and the brand hasn’t looked back since.
2019 saw the confectionery brand reach £10m in retail sales, as well as securing a multi-million-pound investment from Katjes International.