WEBINAR: How Your Brand Can Bounce Back from a Pandemic
Thursday 25 June, 10:00
The COVID-19 pandemic has caused a mass of disruption in a really short period, forcing us to change the way our businesses interact with customers, prospects and employees, to ways we couldn’t have imagined possible only a few short months ago. The ways in which brands behave in this period of crisis and the months that follow, can be the difference between being one that survives and thrives when this is all over, or one that causes its own demise because of its actions.
How do you ensure that your brand falls into the former category and what things can you avoid doing in order to keep your reputation and loyal fans? In this webinar, Craig will provide you with tips you can implement in your business immediately to protect your brand, as well as ways in which you can strengthen its reputation despite operating in these challenging conditions.
Craig McVoy – Founder & Chief Experience Officer at Beyond Brand
Beyond Brand is built on Craig’s 20 years’ experience of working with the most recognisable brands in the world, such as John Lewis, BMW, LV=, Mercedes Benz and Direct Line, to design and implement customer and employee strategies.
As a leading authority, speaker and consultant in customer and employee experience, he now works with brands to help them achieve the holy grail – ‘How to get people to fall in love with your brand’. Beyond Brand helps businesses create a fantastic brand experience, enabling them to attract more customers, keep them for longer and make them happier, all whilst reducing operating costs and increasing profit.
In the UK, SME’s spend over £80bn a year on their branding, marketing and advertising. But if the experience you give, doesn’t live up to the promise, then you’ve just wasted all that money. With his highly acclaimed No1 Best Selling book – ‘Beyond Brand – Why It’s The Experience That Causes People To Fall In Love With Your Brand’, Craig brings the same methodology used by the big brands into a model that can be applied to small and mid-market businesses. You can find his recent TEDx Talk online titled ‘Brand Loyalty – It’s just a matter of time.