Having worked as a graphic designer for over 20 years, I’ve learnt a lot, picked up a few awards and successfully worked on an eclectic range of businesses in many different sectors. From working on big brands such as Wrigley’s, BP, Edinburgh Woolen Mill and The Eden Project, to working with smaller boutique clients, my main objective has always been to create engaging, interesting creative….that sells! At the end of the day, if the creative isn’t helping you get recognition or making you more money….it’s probably not working as it should! Over the past 11 years, as business owner and Creative Director of Bluesoup, I’ve learnt a huge amount about client/agency relationships. We’ve all got to work, so why can’t we all do it with honesty, integrity and a smile?