Liz heads up Trading for Aviva in the SME sector, a customer group she is passionate about. She has worked in Financial services for most of her career (apart from a stint building and repairing snowboards) both on the insurer and client side. An expert on insurtech, health, wellbeing and employee benefits, she has held a variety of senior roles at Aviva, always with a clear customer focus. Working to establish an insurance technology Ecosystem, Liz became a sought-after business mentor to start-ups across the pond in Silicon Valley. She is currently being kept busy launching a new, technology-led SME insurance proposition to market. A cyclist and runner, Mum to a very cheeky toddler.