The fresh new business event at the NEC

Marketing | Posted on: Saturday 16 February, 2019

There is a new event in town, it’s taking over from SME Live and is on a mission to become the most important business event in the UK. It’s happening in Birmingham, at the NEC in October 23rd- 24th 2019.

Designed to inform, inspire, engage and connect business owners from the Midlands to expert exhibitors and speakers that can get them firing on all cylinders and provide critical advice, products and services to help them deliver growth.

The Midlands is consistently the fastest growing region outside of London but lacks a major UK business event. SME Live has laid the foundations and now following stakeholder feedback from visitors, exhibitors, government, industry associations and business leaders the proposition is evolving into the Festival of Enterprise.

The Festival of Enterprise takes a different approach to SME Live so expect to see more big-name business leaders, more marketing masters and more sources of funding join hundreds of innovative exhibitors showcasing solutions with one goal in mind – business growth.

Mix in experiential features to ramp up the fun factor and high impact networking the Festival will be unlike anything seen before.

At the helm of the Festival of Enterprise is Event Director Tansy Stevens, an exhibition industry award winner, who joins after a 15-year career as Sales and Sponsorship Director on global super shows the Mobile World Congress in Barcelona and BETT in London (two shows with 150,000 visitors between them).

Tansy says ‘I’m very excited to head up the new Festival of Enterprise having had the benefit of working with thousands of exhibitors to maximise their ROI and I’m looking forward to building on the already excellent exhibitor base to showcase more innovative solutions to the visitors’

James Ashwood steps into a new role as Director of Marketing and heads up the 2019 operations to curate the content that motivates visitors and drive the communications that delivers them to the event.

Commenting, James says ‘We launched SME2017 and SME Live at the NEC because there is a clear need to create a major UK business event based in Birmingham rather than London.

With HS2 and the Commonwealth Games arriving we are aligning the Festival of Enterprise event to reach its potential by 2022 and become the most important business event in the whole of the UK with benefits that go beyond the region.

We have taken 2 years of learning and thousands of datapoints from participants to evolve the event format to the next level and the Festival of Enterprise will be unlike anything seen at the NEC or anywhere before. My new role will enable me to focus 100% on the needs of the visitors and packing out the show floor’.

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Contact Tansy Stevens for exhibitor opportunities at tansy@festivalofenterprise.co.uk

Written By: James Ashwood | Saturday 16 February, 2019