Digital skills are essential to small business growth and the Festival of Enterprise will build on an area of great success at SME Live, where the most popular keynote sessions were delivered by the titans of digital including Google, Facebook and AWS.
Recent research from Lloyds Bank Business and Charity Index shows significant opportunity for improvement with 51% of the regions small and medium businesses lacking basic skills.
Key areas for improvement include trading online digitally, where the region is behind the curve both in domestic and international sales.
The Festival of Enterprise Marketing Masters Arena will help Midlands business owners sharpen up digital marketing skills and win more customers regionally, nationally and internationally.
Commenting, Festival of Enterprise Director of Marketing James Ashwood says ‘It’s great to read that Lloyds are putting their shoulder behind providing free access to training over the next 12 months to help close the digital skills gap and we intend to offer them the space at the of the Festival of Enterprise at the NEC to host one of these training events, possibly their largest one of the year’.
Read the story on the GBCC.
Contact James at the Festival of Enterprise at James@festivalofenterprise.co.uk.