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Shopify Releases Report on E-Commerce

Marketing | Posted on: Friday 15 March, 2019
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Entitled ‘What Is the Future of Ecommerce? 10 Insights on the Evolution of an Industry’, the report says “What the data shows — and what the leaders we spoke to from brands at the forefront said — isn’t that retail is failing nor that success is tied to innovation for innovation’s sake. Instead, it points to the now unignorable centre of commerce: customer choice.”

It opens with perhaps its most significant statement: “1. Ecommerce v Retail: The Dichotomy Ends. For all its enduring hype — physical versus digital, offline versus on — the old war is over. In fact, it’s always been a lie. Choice, not location, is commerce’s greatest opportunity and its most-looming threat.”

Written By: James Ashwood | Friday 15 March, 2019