Businesses or merchants rely on credit card processors to handle the details of accepting credit and debit cards, whether in person, over the phone, or online. Depending on a third party to perform such a crucial service can make anyone anxious. This quick primer seeks to relieve that anxiety by outlining the basics of credit card processing.
Confused about merchant accounts, gateways,payment service providers and the like? Here are some things you should know about merchant payment services before you dive in.
Credit Card Processing: Quality Matters
Credit card processing services vary in quality. When evaluating potential companies, ask these questions about these four critical areas where credit card processing quality matters most to your business:
- Transaction speed and reliability
- Strong uptime record
- Fair and transparent rate structure
- Access to helpful customer support
- Save money
- Access more useful data
- Find solutions tailored to your own business model
Popular merchant payment services options include:
Retail merchant accounts: If you are looking to accept credit card payments, iPayTotal has custom payment solutions to fit your needs. Whether you own a small business or a large business, we are here to help you grow.Dealing with technology and managing complex systems is key part of modern life. As a business owner, you need to know that troubleshooting and maintenance is part of every critical service. However, the way that service providers respond to those difficulties can make a big difference to your sanity and your bottom line.
Internet merchant accounts: Internet merchant accounts are designed specifically for eCommerce businesses that process credit cards online. If your business is primarily online then this is a cost-effective solution that provides multiple payment options and a secure online portal for customers to make purchases. Also note that payment options do differ between online and retail markets; it’s more likely for online consumers to prefer PayPal compatibility, for example.
MOTO (Mail order/telephone order) merchant accounts: MOTO accounts are designed specifically for telephone or mail order companies. Nowadays such services are often bundled into online or retail options, but are sometimes available as a standalone service.
How to Choose the Best Credit Card Processing Company
Cost: Money matters to every business but it’s the smallest enterprises that feel the pinch of additional costs and fees the most. Look at upfront costs, if any, differ for each credit card processor, it’s usually the fees associated with credit card processing that can be especially convoluted.
Fraud prevention and security tools: Fraud prevention and security should be always top of mind for every business owner, regardless of size, fortunately most payments processors have security services by default in their system.
Customer support: When choosing your payment processor, it’s good to pick one that has a simple setup process that requires that you have very little technical know-how. Around-the-clock support from a real person should be included, good customer service matters.You will definitely need help at some point, for some reason, so it’s wise to look for a processor that offers customer support 7 days a week, 24 hours a day, preferably with direct help from an account representative.Choosing a credit card processor is themost important thing as deciding to go into business. With a little bit of legwork you can ensure that the choice you make is best for you, your business and your customers.