Facebook’s Workplace App Targets Slack and Microsoft Teams
Facebook’s Workplace app reached 2 million paid users as it targets SMEs, Forbes has reported. Gene Marks writes that according to data just released by the company, Workplace has since 2016 been deployed by 150 companies with more than 10,000 users, and organizations such as Nestlé, Starbucks and Walmart have rolled it out to more 100,000 workers.
Workplace is a corporate version of its consumer social network—a way to drive employee engagement, communication and collaboration.
Marks says “Now that the application has matured, Facebook is turning towards the giant small business market, which is mostly dominated by collaboration apps Slack and Microsoft Teams. But there’s certainly room to grow. The company plans to add reseller and other consulting partners (if your business in interested you can sign up here), develop a more robust mobile version and potentially change its marketing approach to appeal to this broader audience.”| Friday 15 March, 2019